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Beyond The Lair
Beyond the Lair explores the untamed spirit of Indigenous business innovation by guiding and celebrating Indigenous-owned enterprises at every step of their incredible journey. Building on the success of the renowned TV show "Bears' Lair" on APTN, this podcast spotlights the visionaries and resilient minds behind these ventures. As well, it will feature industry leaders talking about the initiatives and campaigns they have to support Indigenous entrepreneurs and how their companies are making a difference and the teams they have to do so. Each episode is a beacon of guidance and empowerment, amplifying success stories, sharing invaluable insights, and crafting a roadmap for aspiring entrepreneurs.
Unlock the secrets of success and delve into the heart of Indigenous entrepreneurship. "Beyond the Lair" is not just a podcast; it's a movement, a commitment to honoring tradition while fostering a thriving, modern economic landscape. Tune in, be inspired, and be part of this incredible journey towards empowerment and reconciliation.
Beyond The Lair
Chelsee Pettit from Aaniin Retail Inc.
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Bears' Lair
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Season 1
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Episode 24
Chelsee Pettit, Founder of Aaniin Retail joins Geena Jackson-Montgomery and Dean Montgomery as they chat about life after winning season 2 of Bears' Lair TV, fulfilling a lifelong dream, a new pop-up shop launch, product diversification and enhancing customer engagement.
Chelsee Pettit is an Anishinaabe member of Aamjiwnaang First Nation and creator of Aanin Retail Inc., a 100-percent Indigenous-owned department store. Launched as a streetwear brand in 2021, Aaniin is on a mission to reclaim the Indigenous economy through fashion and commerce, while working as a hub to create opportunities for emerging Indigenous entrepreneurs.